For the launch of Cadillac’s high-performance CTS-V Coupe, BBH NY teamed up with Cool Hunting and Front Ended to create an iPad App featuring editorial-style content. I joined the project at BBH’s request to ghostwrite for Cool Hunting’s editor, Josh Rubin, for whom I crafted eight articles about the world’s fastest luxury coupe. The success of this idea is documented in the following video from Creative Director, Steve Peck.

iPad App Editorial Content