You know them as a check printing company, which is exactly the problem this century-old Minnesota company was facing. Their quiet confidence had served them well for decades while they transformed payment transmissions for businesses big and small, and for hundreds of banks. But now the digital economy and its newcomers were drowning out the behind-the-scenes technology our economy relies on every day. Deluxe needed to make a statement.
Tasked with leading Deluxe through a brand overhaul, MONO invited me to craft a voice that better reflects the heart and soul of the company as we built a comprehensive guide for helping Deluxe begin the story of its next 100 years.