Hundreds of adidas retail delegates from around the world would soon join over 2,000 corporate employees at adidas AG headquarters in Herzogenaurach, Germany for the 2018 adidas brand summit to launch the Creators Unite brand marketing campaign. The brand team at adidas reached out to me for ideas to introduce delegates to the campaign themes and continuously engage them during the summit.
Among our ideas designed and produced by adidas agency partner, Melville Brand Design (Munich), was a compact print magazine of original and curated content featuring eight female athletes, artists, and musicians who exemplify the unifying power of sports. Delegates received the magazine prior to leaving home so they could enjoy it inflight. Additionally, local and international artists and musicians were on hand to perform and create throughout the weeklong summit.