Once #1 in Information Technology, UNISYS had grown complacent and dropped off the considered list of CEOs and CIOs. I helped StrawberryFrog pitch and win the business with a campaign to create a cultural groundswell that empowers everyone to eliminate worry, from living rooms to boardrooms.
First, we would raise awareness about worry’s evil ways.
Then we’d introduce the C-suite to a new way of mastering worry.
All pointed to WorryNoMore.org, where worriers could learn how to be warriors.