The Islands of The Bahamas

The Bahamas was known for its two ports that served as quick stops for cruise ships, a perception that ignored the country’s greatest advantage: a 700-island archipelago. Working with multiple offices and disciplines for Fallon and Duffy, I helped make this island nation’s multiplicity be heard loud and clear.

Brand Book

With a new brand alive and breathing, a brand book helped its voice be heard among the many Bahamas Ministry stakeholders across the archipelago.



Island Hop Tour

14 main islands. 22 panoramic views and videos. Unlimited vacation ideas.

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Animated Banners

Our “Escape” campaign appeared on major travel sites with search results for warm-weather getaways.


We merged three websites into one new site, reinforcing the voice on primary pages.

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3,000 Words Before the Brief

Early in the project I traveled to The Bahamas with my Fallon teammates to experience as much as possible in seven days and to come back with insights for the entire team. During our stay I took detailed notes. Upon our return I wrote an essay, Pilgrimage In The Bahamas, and shared it with the team.

When the Account Director called me to say, “You made me cry — but thanks, you also wrote the brief for me,” I was happy to help the team. And when The Bahamas Minister of Tourism read a passage from my essay during the brand launch press conference in New York, I was stunned.